Saturday, 27 May 2017

Magento Is Forever

 

The Legacy Of  Magento

 

Magento has become the best free eCommerce platform for business. Check the Gartner report with following link:

Gartner names Magento a "Leader" for Digital Commerce.

There are following solid reasons for that:

It is best open-source software eCommerce platform which can be truly scaled.

 

Open-source Magento Community Edition (CE) as well as Magento Enterprise Edition  (EE)
are available with differential pricing system.  Magento Community Edition (CE) has been designed as an eCommerce platform with zero cost of ownership for small businesses to begin with. There is virtually no capex needed to deploy it for small and medium enterprises.

If the business grows, the eCommerce portal can be migrated to Magento Enterprise Edition (EE) which comes at substantial amount of capex. Magento 2.0 Version also has been released which has been designed to compete with many other new entrants in the market e.g. Shopify,Woocommerce,etc.

The best answer to question "Is it necessary to move to Magento 2.0 ?" can be found here:

Why You Should Move to Magento 2.0?

 

Almost all modules are built-in for successfully running an eCommerce company.

 

Yes, you think of a feature and probably it is already integrated in the core version. Or It may be available as extension or Magento Module somewhere. It has strong ecosystem of Extensions or Magento Modules.
Magento Connect is the standard marketplace for Magento Extensions and Magento Modules.
So the all over the world companies are already working on new features/extensions and Magento Modules
in order to enhance the platform. Companies make healthy profit by developing extensions or modules.
It means platform is growing day by day to tackle new innovative requirements of eCommerce consumers. It creates a positive ecosystem for  developers, eCommerce vendors and eCommerce consumers.

Magento Architecture can be fully scaled technically along with connectivity to other systems. 

 


It is based on MVC (Model-View-Controller) design pattern with strong layout and template engine.
It is very easy to create new Magento Modules or Extensions to enhance the features of the platform.
The Magento template engine provides rich set of features for configuring the layout and look and feel of the store as it is built into the core software platform. There are lot of customization features available and flexibility in doing it, if done properly. However, it requires good knowledge of software architecture.

It provides REST and SOAP APIs to interface with other systems which is specifically useful when the store needs to be integrated to merchants,vendors and various service providers like couriers,payments,banks,etc.


Magento Developers are the backbone of success of this platform.


A large number of developer workforce is available working on this platform right from the first version of the product release. Since this platform is available with PHP/MySQL, developers who start career with these skills can be easily migrated to Magento Development with small curve of technical learning. Magento Certification Examinations are available officially from the company in order to ensure quality manpower is available all the times.


Following Magento Certification Examinations are available:

Magento Certified Solution Specialist
Front End Developer Certification
Certified Developer and Developer Plus


SEO optimization features are built-in at product level.

By default, Magento Store is enabled and ready for Inbound Marketing. Each product definition in catalog gives facility to eCommerce Vendor  for definition of keywords for SEO. For this the URL rewriting feature should be enabled for the store. There are options to define HTML Head, Default Title, Default Description, Default Keywords and Default Robots in the administrative section (admin section) of Magento Store at website and store level. Also, there are options for defining Page Title, Meta Keywords and Meta Descriptions for each categories of the products. Similarly, for each product defined in the Magento store category can have Meta Title,Meta Keywords and Meta Description written and optimally defined from SEO point of view.

Magento "Search Terms" adds helping hand to SEO features of Magento Store


In catalog section , there are options to define synonym for commonly searched words and terms for a particular Magento Store. It also provides option to redirect to a product URL page based on "Search Terms" and it's synonym words. A great help is provided in SEO because of this unique feature. Adding more synonyms helps users to find what they are searching for on the Magento Store without
SEO keywords being changed by eCommerce Vendors.

Magento Theme Development - You can create or source your own themes.


Theme changing and modification facility for look and feel of Magento Store has responsiveness and customization features built-in. So once developed for desktop, it can be deployed on all kinds of platforms like smart-phones, tabs,laptops,etc. Third party extensions and Magento Modules are available to create native apps for smart phones for the Magento Stores. There is a buzzing market of Magento Themes and many companies earn lucrative profit by developing Magento Themes.

Some of the websites from where free and paid Magento Themes can be procured:


Best selling Magento Themes and Templates 2017
Advance Magento Responsive Template
60 Best Responsive Magento Themes 2017
47 Beautiful Responsive Magento Themes
Magento Themes from Template Monster


Multiple Magento Stores can be configured for one Website.


It allows to run multiple stores from one code base. Running multiple stores from one central administrative account becomes easy. It is a global platform and  has multi-lingual support built into the core software system. So there are no internationalization worries to be taken care of. The whole world is a marketplace for Magento Stores.

Web hosting and Cloud Support


Major website hosting vendors support Magento and offer cloud-based deployment facilities, e.g.

Managed Magento Hosting
Magento Enterprise Cloud Edition
Top 5 Magento Hosting Providers


Summary

 

The most important thing is to work with a platform which is already matured and it is still growing. So it ensures that the platform will also grow in order to cater to new problems related to the business in future.
I strongly suggest to start-up companies and small and medium business enterprises to go for Magento for their eCommerce venture.

We provide complete Magento Store creation and maintenance service.

Tuesday, 2 May 2017

Inbound Marketing as Brand Creation Strategy

What is Inbound Marketing?

It is a technique of Digital Marketing to draw customers to your products/services via Content Marketing, Social Media Marketing and Search Engine Optimization (SEO). It is one of the best out of box marketing strategies for small and medium enterprises. Content about products/services plays a central role here. "Content is King" in this technique. Organizations are required to produce high quality content about their products/services on regular basis in order to make this strategy work.

More information on  "Why Content is King ?" can be found here.

Why Content does play a crucial role?

A good quality content about products/services pulls (read naturally attracts) customers. In Outbound Marketing , generally content is pushed (read forced) to customers. In Inbound Marketing, content is treated as educator,counselor or mentor in customer's mind while making purchasing decision.

How does Inbound Marketing work?

This methodology works when following steps are executed in the order given below:
  1. Attract
  2. Convert or Engage
  3. Close
  4. Delight

1. Attract

It involves attracting the right people at the right time at the right place with the right content. So that targeted people can be engaged as potential customers. The tools involved for doing this are Blogging about your products/services, social media posts, video channels on social media platform (e.g. You tube). SEO and SMM are used to promote your content and make them discovered.  

2. Convert or Engage 

After attracting the right people, it is required to create a meaningful engagement with them so that they can be converted into customers. Newsletter subscriptions, email marketing, SMS marketing and Cold Calling are the few tools used for this step. Cold calling is also very important, if you are a start-up.

3. Close

It involves closing the engagement process into an authentic customer. Here, our traditional sales and marketing strategies coupled with out of box selling ideas might come into picture like cold calls, client visit,demo, negotiation and closing of sell. It depends on the nature of products/services.

4. Delight

This step is concerned with keeping the customer loyal and making him/her buy more and addicted to brand of products/services. E-mail newsletters, loyalty programs, and periodic discounts play an important role in this step.
     

Summary

  • It is one of the low cost methods of Digital Marketing compared to other methods of Brand Creation. You can find more methods of Brand Creation here.   
  • Brand Creation Strategies for Start-up Companies
  • It is slow and time consuming method of Brand Creation.
  • It is ideally suited for start up brands. Though established brands can use these strategies for Brand recalling and keeping customers loyal.